Move over Facebook - MySBSPay is here!
Dave Archbold, digital product owner of our groundbreaking pay-and-benefits app, MySBSPay, gives a personal perspective on what it's like to compete with Facebook for a space on your home screen.
The average person spends 5.4 hours a day on their smartphone. Millennials spend a little more (5.7 hours) and Baby Boomers a little less (5 hours) but on average it's about a third of your day.
Compare that to 15 years ago when the average person spent zero hours a day on their smartphone.
What's everyone doing on these phones? They're using apps!
The growth in apps has been just as incredible as the growth in smartphones. By now most businesses will have considered whether they need one to encourage their customers to engage with them in new and exciting ways.
NHS SBS is no exception.
We launched MySBSPay in 2018. It allows employees who are paid by NHS SBS to view their payslips, P60s and get retail discounts from their phone wherever they are. I joined the business in May this year as Digital Product Owner and I'm responsible for taking MySBSPay to the next level.
I like what we've done so far. It's simple to use and has loads of potential. But we have some work to do...
One of the things that happens when you launch an app is that you suddenly find yourself with a lot of new competitors.
We're competing with the likes of Facebook, YouTube, Netflix, WhatsApp and Snapchat for a space on your home screen. People will judge our app against these - and they're right to do so.
We're now in a world where speed, ease and convenience are everything. It takes you under a second to form a decision on whether you like an app or a website so first impressions matter.
What does this mean for us? It means that in the short term we need to get the basics right and do them well. We need MySBSPay to look and feel just as app-like as anything made by the tech giants.
Enabling Face ID and Fingerprint login are obvious. We can show a better breakdown of pay for people who work bank shifts. We've had a lot of people asking us if they can see their pension in the app.
We can't (and shouldn't) try and think of everything ourselves. To make the app truly valuable we need to put you - our users - in the driving seat. We need to respond to your feedback quickly and try new ideas swiftly if we think they carry value.
In the long term we have a vision for MySBSPay to be the number one source of pay information and retail discounts in the NHS.
I said that we have some work to do didn't I?!
If you want to get involved or have a suggestion please get in touch, I'd love to hear from you. Just email me on email@example.com
|MySBSPay is a finalist in the HTN health tech awards, in the "Best Administration Time Savings" category. Winners will be announced on 3 October.|